DRY SMARTER, NOT HARDER

We’ve made a change we’re genuinely proud of. Swapping out the plastic dryer balls which have long been the norm, for ones made from 100% wool. It’s a small change, with a big impact. This move is part of our ongoing commitment to strip back plastic use wherever we can, across all of our products.

Wool isn’t just natural, it’s low-impact, high-performance, and seriously effective. Compared to plastic, wool dryer balls offer a whole host of benefits that make them better for your laundry, your gear, and the planet.

And let’s be honest, plastic’s track record isn’t great. According to the European Environment Agency, only an estimated 9% of all plastic ever produced has been recycled. The rest? Landfilled, incinerated, or left to linger in ecosystems. We don’t want to be part of that cycle.

Why wool wins:

Biodegradable & Renewable - Wool breaks down naturally and comes from a renewable source. Plastic? Not so much.

Zero Microplastics - Wool doesn’t shed synthetic microplastics into your home or waterways. That means cleaner clothes and a cleaner conscience.

Faster Drying - Wool absorbs moisture and helps circulate air more effectively, cutting down drying time and saving energy.

Quieter in the Drum - Wool dryer balls are softer and quieter than plastic ones. No more clattering around like there’s something in the dryer that definitely shouldn’t be in there.

At Storm, we’re serious about the environment, but we’re just as serious about performance. We don’t swap materials unless they meet our standards. Wool ticks every box: it’s effective, low-impact, and fits right into our ethos of gear care that’s kinder to the planet.

So, if you’re ready to upgrade your laundry game and lighten your footprint, wool’s waiting.