NEMO Equipment has partnered with Storm!
NEMO Equipment has partnered with Storm! NEMO will serve as the exclusive U.S. distributor of the Storm's line of outdoor gear care products.
For NEMO, whose Adventure Forever® mission includes extending the life of outdoor gear, offering rigorously tested, high-performing cleaning and waterproofing solutions is a natural extension of the company's commitment to keeping gear on the trail and out of the landfill.
Well-maintained gear lasts longer and performs better. Giving outdoor gear the right care throughout its lifetime can help it continue to perform season after season.
Through its retail partners and direct channels, NEMO will distribute STORM to give customers access to care products that meet strict environmental and performance standards. NEMO will assort a full line of aftercare products for outdoor gear, apparel, and footwear, and retail partners can add STORM products to their Spring 2027 pre-season orders for delivery in January 2027.
“This partnership was built through shared values,” said Mike Welch, NEMO’s Senior VP of Sales & Marketing. “STORM, like NEMO, is driven by constant innovation and a deep commitment to sustainability, evidenced by their PFAS-free products, bluesign® partnership, and recycled/recyclable aluminum packaging. We’re excited to offer our retail partners a complementary, high-performing aftercare solution.”
Good gear care starts with products that are designed to clean and protect without compromising performance.
Developed and manufactured in England, STORM products undergo internal and independent testing to verify unrivalled PFAS-free performance.
STORM’s unique chemistry enables technical cleaners and waterproofers to work in a single wash cycle, saving time, water, and energy, a first in the industry.
New for 2027, STORM is offering a range of super concentrated washes and waterproofers that provide more washes per bottle. This helps reduce cost per wash, waste, water and weight while delivering a superior performing product. 
Looking after outdoor gear is about more than performance. The products used to care for it also matter. All STORM products are packaged in 100% recycled aluminum bottles and cardboard, offering an elevated shelf appeal and easy recyclability.
PFAS-free since day one and bluesign® approved, Storm cleaners are odorless and free from optical brighteners. Perfectly pH balanced to clean natural or technical synthetic fabrics without damaging the manufacturers original DWR treatment, patented wash-in proofing products also provide an abrasion resistant finish, extending the life of gear and apparel.
“In our search for a partner to lead the distribution of STORM in the U.S., we not only wanted a business who could scale the brand, but one who valued product integrity and performance, customer care, and family values. We feel NEMO meets and exceeds all of these aspects, along with providing professionalism and personal attention,” said Tim Wilson, STORM founder.
Caring for gear is an important part of helping it last, and it forms a natural part of NEMO's wider approach to gear longevity.
NEMO designs products that are built to last, easy to repair, and, for the Endless Promise® collection, fully recyclable.
The company offers repair services, access to a resale platform for gently used equipment, and transparent sustainability reporting.
Adding STORM to its line ensures customers have access to care products that align with NEMO's values and help gear perform at its best for as long as possible!
