STORM X POW UK!
We’ve teamed up with POW UK! For every POW edition product purchased, 10% of proceeds goes directly to funding POW UK’s advocacy work.
Protect Our Winters UK is an outdoor climate action charity. They envision a future where outdoor communities lead systemic climate action, advancing a just transition to clean air, clean water, and a thriving planet for generations to come. They advocate with policymakers, deliver education, and collaborate with outdoor sport communities and wider environmental coalitions. To do this amazing work, they need funding and support.
From the beginning of 2026 Storm has been supporting POW UK as a Foundational partner. Since forming this collaboration we've been looking for ways to further support their advocacy work and raise funds for POW UK active campaigns.
Our partnership should come as no surprise, we're both on the same wavelength; creating as little negative impact as we can with every adventure. With this collaborative range, we are directly supporting POW UK with a financial contribution towards their advocacy work, helping to protect the things that we love from the adverse effects of climate change.
POW UK is on a mission to rally the outdoor community to lead meaningful climate action. They envision a future where outdoor communities lead systemic climate action, advancing a just transition to clean air, clean water, and a thriving planet for generations to come.
We are committed to making that vision a reality, starting in your gear closet. By providing super concentrated, unrivaled PFAS-free aftercare, applied using unique one wash cycle technology, packaged in 100% recycled aluminum bottles, we help you keep your outdoor gear in the wild and out of landfill.
We want to be completely transparent about how this works. Every time you pick up a Storm x POW UK stickered product, we donate 10% of the order value straight to POW UK. That money directly fuels their climate advocacy work, including their Clean Miles campaign.
The idea is simple: getting outdoors shouldn’t cost the Earth. POW UK is actively campaigning for better, greener public transport, so that the greener choice is the easy choice.
